DESIGN

PORTFOLIO

DO'S AND DON'TS

How to Make an Impressive Design Portfolio

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DON'T TELL.

SHOW,

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“Show, don’t tell” is always a useful mantra applicable to many creative fields. It is also a good guideline to remember when assembling your design portfolio. A portfolio should be able to showcase who you are as a designer and present you and your work in the best light possible; it should speak for itself, without having to rely on fancy bluster. 

HERE ARE SOME MORE

DO'S AND DON'TS

IN MAKING YOUR DESIGN PORTFOLIO

1

DO SHOW ONLY THE BEST.

This seems like it should be self-explanatory, but it needs to be said: only include the work that you are proudest of. Why would you willingly throw in a few bad apples into the bunch? Present nothing short of your best work—here, “you are only as good as your worst work” applies.

2

DON'T JUST MAKE A

GLORIFIED SLIDESHOW

Yes, you must include your best work, but make sure that each and every project you include is part of a bigger story you are trying to tell. Show your creative process, present your design strategies, take the audience on your creative journey—make them see what you see, and make it memorable.

3

DO PERSONALIZE FOR

YOUR TARGET AUDIENCE.

Make sure your portfolio is tailor-made for whoever you’re presenting it to. Showcase the work that will appeal the most to their interests and goals, and at the same time, curate the projects that you want to be working on in the future too.

4

DON'T BE AFRAID!

Confidence is crucial. Be unequivocally proud of your work—present your portfolio confidently and enthusiastically, and give your audience good reason to listen to (and hire!) you.

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